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press release '5 x 7' SPRING/SUMMER 2010-11 COLLECTION''5 x 7'....Is all about keeping it simple, using good lines and shapes, replacing should-be seams with darts, classic tailoring and lots of layering options, waistcoat detail, super lightweight fabrics for summer, a colourful palette and a silk screen print... It's small - but great, '5 x 7' literally means 7 garment styles x 5 designs, borrowing the '5 x 7' size from a standard photograph! This current collection showcases garments such as the men's waistcoat, floppy tee-shirt waistcoat, jumpsuit and engineered trousers with a strip of assassin! silk dresses and a dress with detachable waistcoat. '5 x 7' traditionally follows the united constructions aesthetic of grunge, wit and glamour. The peacock cloth is a fine printed cloth of greens, blues, black and yellows, sitting alongside the summery melon tones, bright highlighter yellow, sharp crisp whites of the shirting cottons, dusty inks and black. Stand out printed tee for the season is simply black and has 35 hand printed melon dots down the front for the '5 x 7' collection. |
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reviews “Newcomer to our catwalk, united constructions from Australia sent a quietly cohesive collection down the catwalk – and I liked it. Strangely for an Aussie label, the collection had a strong NZ feel to it and looked like it has belonged here from the first garment. The only challenge to a kiwi mindset – the pale great palette – but that makes perfect sense when you consider the label hails from Western Australia. Pants reign supreme here – and rest assured if you thought you’d seen it all when it comes to these this year, you might have been surprised. From the longest dropped crotch through to stepped jodhpurs, wide legs and skinnys – they were all here.The range made much of gorgeous tailoring manipulated into clever draping with unexpected twists which made for fun and cool pieces that were most definitely wearable. Loved the asymmetrical waistcoats with tails, the silk bomber jackets, the pleated puffball skirts, the grungy shorts – i loved a whole lot of this really”. Jackie O’fee www.fashionz.co.nz Australian label united constructions brought their collection entitled ‘Mute’ to fashion week with its skilfully deconstructed and restrained pieces in aptly muted tones. The label has been releasing collections in Australia since 2006 but it was the first time we had seen them in Auckland. united constructions clearly has a strong, mature design direction with their use of fine wools, and obvious skill in deconstructed tailoring was put to good use. They managed to keep things very restrained (mute – as in the name of the collection) in the colour department with greys, and blacks with metallics thrown in for good measure. They showed some innovative cutting in trousers, with one pair with a fly waistband detailing on the back and another with large hip pockets. I personally loved their version of the slim line pant. As good as these garments looked from the front, they had fabulous detail at the back – something others will notice as they are following behind this fashion forward label. Designers Jill Crabb and Helen Miraudo receive well-deserved applause”. Anya Brighouse www.threadz.com I personally loved their version of the slim line pant. As good as these garments looked from the front, they had fabulous detail at the back – something others will notice as they are following behind this fashion forward label. Designers Jill Crabb and Helen Miraudo receive well-deserved applause”. One glance at the above runway image and you might automatically think New Zealand, Belgium, or Japanese designer? But this edgy, deconstructed look comes courtesy of Perth-based label united constructions. It's dark, androgynous aesthetic is so popular in New Zealand - whose designers are the masters of dark fashion - that the label has begun showing at Air New Zealand Fashion Week, where it recently received rave reviews. We love. Pip Christmass STYLE The West Australian Wednesday, November 25 2009
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